Competition is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market sh

A competitive analysis is the process of categorizing and evaluating your competitors to understand their strengths and weaknesses in compar

Industry analysis is a tool that many businesses use to assess the market. It is used by market analysts, as well as by business owners

Porter's Five Forces is a simple but powerful tool for understanding the competitiveness of your business environment, and for identifying y

Businesses apply PEST and SWOT analysis methods to understand the feasibility of a new product, project or possible expansion.

Many of us are very impulsive when we have a new business idea. The lightning bolt of inspiration strikes us, we get excited and we get to w