Updated: Jul 1, 2020
If you’re managing your business and handling your online marketing at the same time, you’ll need good social media scheduling tools to keep your posting consistent. Scheduling your content to be published several weeks, or even a month in advance leaves you more time to devote to operating your business.
There are quite a few social media scheduling tools available, and most offer the basics: post scheduling and publishing, monitoring and analytics. Are you looking for a more efficient way to publish your social media updates? Perhaps you need a way to publish posts when you’re offline, but your audience is online?
You need a social media scheduling tool. There are thousands of social media tools that all do things slightly differently. Below are the Top 5 Social Media Automation Softwares;
Hootsuite lets you schedule and publish to Facebook and LinkedIn groups, LinkedIn company pages, WordPress.com blogs, and YouTube channels Additional apps that integrate with Hootsuite allows you to schedule and publish to other social media networks, including Tumblr, SoundCloud, Flipboard, Pinterest, Flickr and more.
The one downside for me is that Hootsuite’s mobile app only lets you schedule posts to Facebook, Twitter, LinkedIn, and Instagram, leaving out all others. When, and if, they’ll add other social media networks to the mobile app is unknown. Types of content you can schedule and post: PNG, JPG, GIF, .mp4, or m4v (video).
Buffer is a software application for web and mobile that lets you schedule content to Twitter, Facebook, Pinterest, Instagram, and Linkedin from one dashboard. It has limited scheduling functionality compared to purpose-built tools like SmarterQueue and MeetEdgar, or even all-in-one tools like Sendible and AgoraPulse, but it’s simple to use. For starters, you can create a preset publishing schedule for each social account, so content always gets posted at the optimal time. And you can tailor your content for each network, so you can customize the tone, emojis, and hashtags to fit each one.
Zoho Social connects to the biggies, including Instagram, but not Pinterest. You can custom schedule or auto-schedule posts using its SmartQ tool (paid accounts only), which chooses the best time to schedule posts based on your past posts’ performance. Bulk scheduling is also possible with Zoho. One unique feature of this tool is the ability to repeat schedule posts (pro version only).
MeetEdgar is a purpose-built social media scheduling and automation tool that makes it easy to publish your content on Facebook, Twitter, Instagram, and LinkedIn. MeetEdgar lets you schedule, share, and recycle the posts you want when you want. It uses category-based scheduling like ‘Motivation on Mondays’, ‘Blog Posts on Tuesdays’, and ‘Inspiration on Fridays’. Each category has its own color-coded queue, so it’s easy to see at-a-glance what type of content is on the schedule.
MeetEdgar continues to publish and reshare content, even when you reach the end of your queue. It simply goes back to the beginning and starts again.
Sprout Social is a beautifully designed platform. It’s the first platform I used for my social media management. However, with more clients added to my roster who work with YouTube and other platforms, I had to switch to Hootsuite. But for an individual business that doesn’t need to publish to YouTube or Pinterest, Sprout Social is a great option. The scheduling interface is intuitive, and there are many options.
These are some of the best social media scheduling tools. Test one or all of them to see which one will help you stay on top of your social media marketing.