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How to incorporate technology into your business

Updated: May 13, 2021

When harnessed correctly, technology has the potential to greatly increase your organization's success. In many cases, use of technology may be the progression of the processes you have in place already. However, others may call for adjustments to optimally reap the benefits of business technology.

Are you wondering how you can make strategic use of technology within your business? These ideas are simplified to help you get started, quick and painless.

Manage Projects More Easily, Effectively, and Efficiently

Technology has enabled business owners and leaders to stay on top of their projects by tracking time and progress. With web-based project management tools like Basecamp, Manymoon, and Podio, you can efficiently collaborate with your teams and share access on documents.

Make Use of Productivity Apps

A worker is known by their tools, and so is a businessperson. The good news for owners and managers is that they can make use of productivity applications availed by technology: tools that can increase business productivity at a lesser cost. All you need a mobile device and can install apps such as: Slack, Trello, Podio, Basecamp, Asana

Many of these apps are offered free entirely or provided free for a particular level of service, which can be synced with their desktop versions. These productivity apps will get the right things done, without much strain, and with relatively little time invested.

Benefit from Web-Based Payments

Web-based payment systems help businesses thrive through sending and receiving payments online. Due to many payments options and their flexibility aspect, web-based payment has enabled many businesses to fetch new customer segments. This is because by having different web-based payment options, you will have many more customers who like using that particular payment option.

Make Use of Backup Software

Reports of malicious software and hackers are wrecking businesses world over. Most of the businesses that have become victims of a data breach suffer losses in customer trust and brand reputation. The results of a data breach can be costly for organizations of any size.

As an executive or owner, stay vigilant and grab an enterprise backup software as well as recovery and continuity tools. These are tools that use Artificial Intelligence (AI) to flag suspicious files and software.

Measure User Engagement

Especially for small or medium sized organizations, Google analytics is a hot tool for measuring user engagement and loyalty. It gives you some stats that indicate how engaged and loyal your active user readership is, which you can then interpret to improve your conversion rate.

You can use it more specifically in targeting a specific audience from your competitors' fan base. Stealing your competitors’ customers would mean accelerating your business growth.

Make Use of Twitter to Gain New Customers

Twitter is undeniably one of the most powerful tools for promoting your products and services if used rightly.

Better Marketing Campaigns

Digital marketing tends to yield better by far results than traditional advertising methods. They have the potential of undertaking marketing campaigns that target specific audience hence increasing conversion rate.

Improved Customer Service

Excellent customer service is key to your business success. Other than selling your product or service, you should think of the cumulative experience your customers get when they visit your store or website.

Technology will allow you to set up an online help desk to handle customer issues, schedule appointments or conduct surveys and questionnaires to get customer feedback.

Use Video Content to Engage More

Video content can be a great way to interact with potential clients. For instance, Facebook video feature comes in handy for small businesses owners who want to take their business a notch higher. Videos will increase your brand's awareness and hence increased conversions.

Make Use of Virtual Assistants

Hiring a virtual assistant can give your business smart tech solutions with a human touch. Virtual assistants are readily available on freelance sites, and they are affordable even for small businesses. They can take up heavy tasks, saving your time while growing your organization.

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