A SWOT analysis is a tool for documenting internal strengths (S) and weaknesses (W) in your business, as well as external opportunities (O)

A SWOT analysis is an incredibly simple, yet powerful tool to help you develop your business strategy, whether you’re building a startup or

Competition is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market sh

A competitive analysis is the process of categorizing and evaluating your competitors to understand their strengths and weaknesses in compar

Industry analysis is a tool that many businesses use to assess the market. It is used by market analysts, as well as by business owners

Porter's Five Forces is a simple but powerful tool for understanding the competitiveness of your business environment, and for identifying y

Businesses apply PEST and SWOT analysis methods to understand the feasibility of a new product, project or possible expansion.

Collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to...