Updated: Jul 3, 2020
The goal of any content marketing strategy is to drive website traffic and conversions. In order to do that successfully, your content needs to be more than just readable, it needs to be shareable as well.
Personalize your content
Personalization moves beyond personas, segments, and buyer stages. It’s not just a broad, gunshot method of displaying or delivering content that may not have relevance to your visitors, prospects, and leads. It also uses actions to deliver a custom experience and content, based on the individual.
Post Social Proof
Social proof is even more powerful when it comes from someone your prospect knows. Ever wonder why Instagram shows you when someone you follow Likes a photo? It’s because they know the power of social proof and that if someone you follow Likes a picture, then you probably will too. If you’re not using the power of social proof to your advantage, your landing pages, social media posts, product pages, blog content, and other marketing channels may not be converting as well as they could be.
Interact with Your Audience
Audience engagement is “the process of interacting with customers through a variety of channels and strengthening your relationship with them…Companies can interact with customers via social media, email, websites, community forums, or any other space where they’re communicating or consuming content.” Essentially, when you are communicating with your customers or audience in a positive manner, you are engaging with them. Investing time and energy in developing customer relationships through your marketing strategy can lead to increased business in the long-term.
Design Your Content Well
Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. It will only result in a waste of time, energy, and resources. The path for content marketers is clear. In order to boost SEO rankings, gain traffic, and/or leads, you need to have great content on your blog or website. If you write original content, search engines will help your site get more exposure.
You’re starting a new business and you want to have customers? You’re already in business, but you want to enter a new market/segment? Do you want to grow? All these are good reasons to offer freebies. But to maximize your results, it must be done the right way.
Tell a story
People love to hear someone tell a good story. Well, businesses have stories, too. There are the stories of how the company got founded, why it decided to pursue a particular philanthropic endeavor, and how customers' lives have changed due to your product or service.
Capitalize on trends
If you can join a popular hashtag on Twitter, or weigh in on a current event that’s getting a lot of traction, you should. People who are searching for that topic will come across your content, and if they care enough to search, if they like what they read, they’ll likely share it.